HAM collaborated with , a kids wear hat making specialist that create high-quality, responsibly-made kids wear designed to give parents peace of mind, and be worn with a bit of attitude.

HAM reimagined their best-selling Arctic Cub winter hat to feature the black and white monochrome print. Rabbit is playful, jumping and having so much fun.

Each hat was also made with sustainability in mind, meaning that fabric wastage was kept to a minimum by each hat having its own unique pattern placement; the cotton used was certified 100% Better Cotton Initiative (BCI); and mill in which they were made is largely run on solar energy.